I’ve been mesmerized by tuberose since childhood. Once I began creating fragrances on my own, I was shocked by the complexity of the natural tuberose absolute - it smells green, raw, earthy, and spicy.

Dominique Ropion, the undisputed king of white florals, helped me formulate this rule-breaking new white floral. I call it a brutalist tuberose: it’s complex, unisex, beguiling and totally unexpected. – Alia Raza, founder